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Can You Use Roku Internationally? (Africa, Europe, Asia)

Can You Use Roku Internationally? (Africa, Europe, Asia)

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Roku is undoubtedly one of the most popular streaming platforms and purveyor of streaming devices globally.

However, unlike much of its competition, Roku is prevalent mainly in the West. Its presence isn’t as robust outside the United States or South America.

If you’re going abroad or vacationing in Europe or Asia, accessing Roku services, there may not be as simple back home. So, can people use Roku in other parts of the world?

Yes, you can use Roku internationally. Whether in Italy, France of Europe, or Aruba near the Caribbean Sea, your Roku device should work fine. 

However, the features and applications available may vary based on the region that your account has been set up.

Similar is the case with a TV that uses Roku OS as its default operating system. But there are always things you could do to get a full-blown Roku experience in any part of the world. 

Keep reading to learn how to access all or most Roku content outside the US and more.

Which Countries Does Roku Support?

Although Roku can be used in any part of the world, it’s officially supported in only a handful of regions.

The countries Roku is officially available in include:

  • North America: United States, Canada, and Mexico.
  • South America: Brazil, Argentina, Chile, Colombia, El Salvador, Costa Rica, Honduras, Guatemala, Nicaragua, Peru, and Panama.
  • Europe: United Kingdom, France, and Germany.

Specific programs or channels may not be available or restricted outside the above regions.

For example, this user, who bought a Roku Express 4K in Germany but set up the device in Italy, could only see Netflix. Disney+ and Amazon Prime Video services were not available as default.

There, of course, are workarounds. But the point to take away is that the Roku experience is unique globally, and you may have to work with the device’s settings and other things to replicate the experience.

Keep reading to find out what those “workarounds” are and how to set up the device in any part of the world later in the article. 

Why is Roku Not as Popular Outside the Americas?

It’s unclear why Roku has such a massive presence in Latin America (and North America) while being there in only three European countries and none in Asia and Africa.

Also, Canada, the United States, and the United Kingdom are the only regions with ad-supported, free Roku Channel content availability.

So, why is Roku not global yet?

It’s safe to assume content availability, channels, and overall popularity could be reasons. But there could be other factors known only to Roku.

However, watch the space, thanks to the dynamic nature of the online content streaming landscape. If Roku is yet to be officially available in your country, it may be shortly.

Until then, if you miss Roku services in your region, try what we discuss later in the article.

How to Set Up Your Roku in Another Country?

a roku express 4k+ is plugged into a tv and next to the tv ports

The process to set up a Roku in a place not officially supported is the same as setting it up in the U.S. or any supported country. Here are the steps:

  1. Plug your TV and Roku streaming device into their power outlets.
  2. Next, connect the Roku device and your TV. Insert the Roku into your TV’s HDMI port. Use an HDMI cable to connect the two devices if the Roku is not a stick that directly plugs into the TV.
  3. Turn on the TV and change its input to Roku.
  4. Sign into your Roku account and follow the on-screen setup instructions.

Although the Roku shall perform as usual, the user interface may look quite different just because you’re using the device in an unsupported place.

How to Watch U.S. Roku Channels Outside America?

As mentioned earlier, Roku fully supports usage in the United States, Canada, and the UK. That means complete access to all channels and their content.

If you live outside these three countries but don’t want a “lite” version of Roku, make the Roku OS believe you live in one of these places. So, how to create a US Roku account even if you’re outside America? Read on.

1. Set Up a VPN Network

Use a VPN and set your location to the U.S., for instance, so your Roku gets tricked into believing you reside there.

NordVPN servers

(Several VPN apps exist to help do just that. NordVPN is a solid choice. Try its 30-day free trial to decide if it’s good.

The VPN is extremely good at unblocking streaming content. You can set up your NordVPN account and log in from your smartphone or laptop.

To set up the VPN, go to its website and click the Get NordVPN button. Choose your plan type and year. The instructions after that are simple and self-explanatory.

You can always choose another VPN of your liking, but ensure it’s as reliable and efficient as NordVPN. Another great option is ExpressVPN.)

After logging into your VPN and setting your location to America, continue to set up your Roku account.

2. Sign Up for a Roku Account

  1. Head to the Roku website to create your Roku account.
  2. Enter your information to register or click the Existing customer link if you’re a current user from the US. If you already are a user but registered from outside the US, clicking the link can restrict your account, or the content offerings and various channels shown will be based on the original country of registration and not the United States.
  3. If registering, choose your PIN code each time you purchase or add a channel. It’s a security measure to mitigate unauthorized purchases.options to choose if you want to add a PIN each time you add a channel or make a purchase on your Roku
  4. After selecting your PIN preferences, you’ll be prompted to add the payment method. You may skip the step and directly log into your Roku account.

3. Sign in to Your New Roku Account on Your Roku Player

If you have signed on to your Roku player with another non-US Roku account, factory-reset the device to log out of the previous account and log in with the new one.

  1. Head to Settings on your Roku, and choose System.
  2. Go to Advanced system settings, and then Factory reset.
  3. Enter the code displayed, and select Start factory reset to confirm and launch the resetting process.factory reset a roku player
  4. Next, follow the on-screen instructions until you reach the stage where you input your email address. After typing in your email, you will receive a Roku account activation link. Open the email message and click Activate Device.activate your roku through activation mail
  5. Mostly, when close to the activation process, you’ll see a “Continue” or “Skip this step” option. You can always choose to skip information you do not want to furnish.activation link of a roku device
  6. Continue following the on-screen prompts till process completion.setup a roku through activation link is complete

Once done, you should get all services and features a Roku user in America enjoys.


Roku platform or content availability and functionality depend on which part of the world you use the device in.

Although Roku has expanded its services outside the Americas to Europe, its presence abroad is still conspicuously small. Not to mention, Roku is not official in Asia and Africa.

But that doesn’t imply no scope for using Roku in those regions. You can always set up and log into your Roku account, regardless of location.

Access may be constricted, or specific apps and programs may not be available. But those restrictions can be thwarted with a US Roku account, as discussed above.

Long story short, you can use Roku internationally. But you may have to employ certain workarounds depending on how “content (pun not intended)” you are with what’s available and what is geo-locked.

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